Alex Frias is an entrepreneurial leader with over 15 years of experience launching, growing, and partnering with iconic consumer brands, early stage start-ups, and media businesses on the client and agency-side.

Alex is an award-winning brand storyteller and integrated marketer, leveraging the power of culture to bridge creative and commercial business interests to build consumer movements. A multi-channel marketer and entrepreneurial leader, he is savvy within a start-up environment and experienced with Fortune 100 company dynamics.

Widely regarded as an expert on how to create consumer cultural campaigns, content, and experiences; working with such category leaders as PepsiCo, Uber, HGTV, Heineken, Herbalife Nutrition and Twitter.

Alex regularly writes about the convergence of brand strategy, cultural marketing, and digital trends; having been featured in outlets including Forbes, Fast Company, Ad Age, Inc., The Drum, CMO.com, and Billboard.

And last but definitely not least, Alex is a US10 in sneakers. Just saying…

Follow Alex on Twitter @mralexfrias and LinkedIn.